Digitally- digitally is the encoding of information, using 0 or 1. This is very similar to binary on a computer and using this means information is smaller and therefore you are able to send more information at one time.
Interactivity- this is the compressed information which is then streamed onto other computers via the internet. This can be done using either cable or the air via satellites. As it is compressed more information is able to be sent and therefore takes less band width. You are able to interact with responses which is uploading and downloading. This is a similar to web 2.0
Hypertextuality- this refers to the organisation of text, as it is not set the way it is played then you are able to shuffle the media or even just to different places in the media. Such as a DVD this allows you to skip to the middle of a film. But this allows you to also skip to other peoples media so there is no way to keep you involved with their media.
Dispersal- this is how media is shared, across a wide market which is made bigger by the digitally enhanced media.
Vitality- this is how real something is, things are represented as the user sees them. You are made to ask the question ‘what is real’ and ‘who is representing it’
Convergence- new media converging is a massive step for new media, things such as mp3 players which can view pictures and movies are all these new media converging. The key points of this is where does it goes next and how do they manage to get these gadgets so small.
Audience- how do they use the technology and how does it change the way they have used and how they view the information. This will all be affected by what means they use the media.
Regulation and control- control its use is a problem as many people abuse this and don’t stick to the regulations of it. The other question is who controls the media and who has the power to revoke privileges.
Ownership- who owns the technology and who does it make a difference. This is important as Sony may own a product but really who owns it?
Part 2
Who is Chris De Wolfe and what does he say is the future for social networking? What impact will portable hardware have on this area of technology?
Chris de wolf is the cofounder of Myspace, he believes that the future of social networking is that it will become an area for people to meet, making it easier to talk to people all around the world. He also believes that it will continue to be come more personal and more portable and more collaborative. This leads to the point that people will start using social networks when on the move and eventually most of the people using the social networks will be non-pc users. Using such things as mobiles and PDA’s.
The portable hardware used will allow users to access information and write things on their page whenever they have free time which would be when commuting. This removes the use of computers and eventually less people will be using computers to access their pages.
Who is Chad Hurley and what does he say is his company's goal? Is he a positive or negative technological determinist?
Chad Hurley is the cofounder of YouTube and his company’s goal is for people to be able to share videos with a small group of friends or the whole world. He also thinks that mobile devices such as iPods and phones will be interconnected, so people are able to download and upload videos whenever they like.
He is a positive technological determinist as he thinks that technology will help people come closer together and YouTube will help to do this. He also thinks that being connected with others around the world will bring people together and help our lives.
What does Maurice Levy say is the challenge for advertisers and what is 'liquid media' compared to 'linear media'?
Maurice levy says that the challenge for advertising is that from all the new media technologies it is even easier to advertise which means that it is a lot harder for people to get a message across due to all the other media that is also being advertised.
Linear media is fast giving way to liquid media where you can move seamlessly in and out of different settings. No more prescribed times e.g. 6 o’ clock news, it is becoming more seamless and more multitasking is taking place.
What parallels does Norvig draw between Edison inventing electricity and the development of online technology in terms of searching for information?
Peter Norvig is the director of research at Google. Peter compares the future of media technology to Edison inventing electricity because he says that you expect to electricity on demand in every room of every building you visit. The same will be able to be said for media technology in the future. Possibly having wireless internet in every room ready to be assessed by anyone, or on demand TV shows ranging from being on your TV, to your computer or even your phone.
What are the issues for the developing world? How is this evidence of a 'digital divide'?
Obviously people living in the developing world aren’t always going to be able to have free access to electricity for a start, so are not going to have the sort of access to mobile phones, computers and the internet like people living in more developed countries. This means they won’t be able to have the advantage and benefit of the vast amount of data proved by such media technologies as the internet.
Part 3
What are the social concerns of the development of the kind of technology discussed in this article? How is it changing the way we interact? What are the issues on control and censorship? Who is left behind?
There are a few main concerns about the new technology and the use of second life; one of the main things is that it takes away the need to actually interact with people face to face. This leads onto the next point of are people actually say who they are? Watching a video from YouTube on second life, http://www.youtube.com/watch?v/dN_jr6xjs90&l=276&t=OEgsToPDskLFh3_9ky7chcJtQylOo
UFO&sk=ejdm22Rg08AdskFgWeDTkwU&sourceid=ys&q=second%20life%20sky%20news
This shows about a pedophile ring inside the second life game which is illegal but who controls and regulates this type of thing. One of the main concerns is that eventually children and adults will stop going out to socialize but will spend all their time on internet worlds such as second life.
It is completly changing the way we interact with people and lets you meet and talk to anydy you like. Some may say that this is a good thing as you would meet new people but it still stops people having a real social life and interacting with people for real.
When talking about issues on control, many people think there is not enough control but the point of the game is t be able to have your own virtual world where you are able to do what you like. This will not work with people continually controlling things that you do. Also so many things are changed and adapted every day that it is hard to control what is there. So things like the video above can only be dealt with if the creators know it there.
Lots of people would be left behind eventually due to the fact that not everyone want to or is able to go on computers for a lot of the time. But whenever a new technology is brought out there will always be people left behind who are not as able to use these technologies. In most cases it would normally be the younger generation who are able to use these more than others so there will always be a social divide with the new media.
